NOW

NOW is a globally recognised nutrition brand offering a wide range of high-quality supplements, natural foods, and personal care products. Known for rigorous testing and transparency, NOW supports holistic health, purity, and everyday wellbeing.

 

Best Sellers
Best Sellers 13 products
New Arrivals
New Arrivals 153 products
Sleep Support
Sleep Support 18 products
Collagen
Collagen 85 products
Ageing and Longevity
Ageing and Longevity 50 products
Bones, Joints & Muscles
Bones, Joints & Muscles 38 products
Brain & Memory
Brain & Memory 52 products
Children's Health
Children's Health 28 products
Detox & Liver Support
Detox & Liver Support 17 products
Eye Health
Eye Health 15 products
Gut Health
Gut Health 57 products
Heart and Cardiovascular
Heart and Cardiovascular 71 products
Hair, Skin and Nails
Hair, Skin and Nails 66 products
Menopause Support
Menopause Support 8 products
Mood and Stress
Mood and Stress 46 products

108 products

NOW Foods Iodine Potassium Supplement 225 mcg Iodine 180 Tablets front bottle view
NOW Foods Iodine Potassium Supplement 225 mcg Iodine 180 Tablets Supplement Facts label with iodine details
£14.99 £0.08 / item
NOW Iodine Potassium Supplement, 225 mcg Iodine, 180 Tablets
NOW Foods Black Walnut Wormwood Clove Herbal Extract Liquid 59 mL bottle front view
NOW Foods Black Walnut Wormwood Clove Herbal Extract Liquid 59 mL Supplement Facts label with herbal extract details
£21.99 £0.37 / ml
NOW Black Walnut Wormwood Clove Herbal Extract Liquid - 59 mL
Arriving Soon
NOW Foods Adam Men's Multi Vitamin with Herbal Blend 90 Veg Capsules front bottle view
NOW Foods Adam Men's Multi Vitamin with Herbal Blend 90 Veg Capsules Supplement Facts label with vitamin mineral and herbal blend details
£23.99 £0.27 / item
NOW Adam Men's Multi Vitamin with Herbal Blend - 90 Veg Capsules
Arriving Soon
NOW Foods Prostate Support Softgels with Saw Palmetto and Lycopene 90 Softgels front bottle view
NOW Foods Prostate Support Softgels with Saw Palmetto and Lycopene 90 Softgels Supplement Facts label with herbal and nutrient details
From £22.99 £0.26 / item
NOW Prostate Support Softgels with Saw Palmetto & Lycopene
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NOW Solutions 100% Pure Vegetable Glycerin bottle, 118ml, on white background.
Supplement facts label and usage instructions for NOW Vegetable Glycerin.
From £7.99 £0.07 / ml
NOW Solutions Vegetable Glycerin - Pure Humectant & Moisturizer
Arriving Soon
NOW Solutions Liquid Coconut Oil bottle, 118ml, on white background.
Supplement facts label and usage instructions for NOW Fractionated Coconut Oil.
From £10.99 £0.09 / ml
NOW Solutions Fractionated Liquid Coconut Oil
Arriving Soon
NOW Solutions 100% Pure Castor Oil bottle, 473ml, on white background.
Supplement facts label and usage instructions for NOW Pure Castor Oil.
£12.99 £0.03 / ml
NOW Solutions Pure Castor Oil - Expeller Pressed - 473ml
Arriving Soon
NOW Solutions 100% Pure Jojoba Oil bottle, 30ml, on white background.
NOW Solutions Pure Jojoba Oil - Lightweight, Non-GMO & Vegan
From £8.99 £0.30 / ml
NOW Solutions Pure Jojoba Oil - Lightweight, Non-GMO & Vegan
Arriving Soon

About NOW

 A Company of Firsts

From day one, NOW was created to empower healthy living. We are a legacy, family-owned brand, a founding supporter of Vitamin Angels, and absolutely relentless about making the natural products and supplement industry better.

Our mission is to provide value in products and services that empower people to lead healthier lives.

Quality First

As a leading natural products company for 50 plus years, our dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.

Committed to our Customers

As a company run by and owned by the Richard family, our family of employees is considered our first and most important customer. Our goal is to provide a healthy way of life through unsurpassed quality and unrelenting value.

Award-Winning

At NOW empowering people to lead healthier lives is a reward in and of itself, and awards and recognition from others are affirmation that we’re fulfilling this mission. These awards are also a testament to the innovation and quality that go into every one of our products.

What we look for in every product

Because your health deserves more than clever packaging

Organic and responsibly sourced ingredients

A trusted marketplace for premium supplements with brands that put science, nature, and quality first.

No artificial colours, fillers, or unnecessary additives

Plant-powered ingredients and clean actives designed to support whole-body health.

Clinically Approved

Every formula is backed by clinical research and approved for both safety and effectiveness.

Clear labelling and transparent brands

Suitable for long-term, everyday use